Scura Partners Advises Karma Agency in its Sale to LRW Group, a portfolio company of Tailwind Capital

Founded in 1999 with roots in public relations, Karma Agency is a full-service, category-diverse communications firm specializing in brand strategy and digital communications, as well as advertising, design, reputation management, issues and crisis communications, and earned and social media. Entrusted with building brands and managing reputations, Karma has partnered with marquee national clients such as FMC, New York Philharmonic, Longwood Gardens, Nike, Penn Medicine, PNC Bank, the Philadelphia Orchestra, Simon Property Group, Trex, and University of Virginia.


Scura Partners worked with Karma’s shareholders to review its strategic alternatives, advised on the structuring of the transaction and assisted in the negotiation of the definitive terms and documentation.


Kate Allison, founder and CEO of Karma, commented:


“Paul Scura was an indispensable advisor throughout our transaction. His sophisticated understanding of the nuances of selling to private equity gave us confidence at every step. We could not have asked for a more knowledgeable and trustworthy investment banker to guide us through the successful monetization of our company.”


About LRW Group

LRW Group (“LRW”) is a firm that specializes in human behavior and sophisticated data analytics. For over 40 years, LRW has helped businesses in over 80 countries use analytics and research to understand their customers. LRW professionals give driven people cutting-edge tools and resources to uncover insights to grow their brands. LRW was rated in the GRIT Report as the #1 Most Innovative Insights Firm in North America in 2019.


About Tailwind Capital

Tailwind Capital (“Tailwind”) is a private equity firm focused on investments in growth-oriented, middle market companies. Tailwind invests in targeted sectors within healthcare, business services and industrial services. Since inception, Tailwind has managed $3.6 billion of committed equity capital, and has invested in 41 portfolio companies and over 100 add-ons. Tailwind is currently investing out of their most recent fund with total capital commitments of $1.8 billion. Tailwind seeks to partner with leading entrepreneurs and management teams to transform businesses through organic growth initiatives, acquisitions, and operational and strategic investments.


About Scura Partners

Scura Partners is a private investment banking firm, based in New York City, providing M&A advisory and capital raising services, with a focus on emerging growth, health care services, technology, finance, B2B and B2C services. Scura Partners’ partners have an average over twenty-five years of experience in a broad array of industries, providing near every investment banking product and service to their clients. For more information about Scura Partners or the transaction cited above, contact Paul Scura 212-596-3383.

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